"Newtworking" or "Schmoozing" are key parts of building connections and contacts within the entertainment industry. These things often have a negative connotation because they seem to imply that you have ulterior motives.  That is, that you are falsely cozying up to someone for your own benefit. But, it actually should never be that way! Instead, successful Networking can best be thought of as a sincere desire to connect with and help others. If you consider your relationships from that perspective, it can be a VERY fulfilling and effective experience. As Zig Ziglar often said, "You can have everything in life you want, if you will just help enough other people get what they want".